Take the opportunity when possible, to examine their work and provide feedback to them after the shoot. Be sure they do the things necessary to mirror you at the area when you can not be there and that their shooting style matches yours. You do not want your freelancers when your customer is used to getting things done a certain way, to be like fish out of water. The willing they are prior to a shoot, the more obvious it will be that this is not one of your shooters that are typical.
What is the song about? How does it make you feel? Do you want people to feel? There are lots of ways to go about coming up with ideas and to be honest everyone does it. Me, I just listen to the music and see where it takes me. The thing about ideas is that they are unique to people's interests and styles so you coming from somewhere different to someone else.
Keep it short - We have short attention spans. It's particularly when it comes to visuals, and a fact. Our brains have a perfectly attuned system that kicks in after a minute or so. According to that that is corporate video production usually lasts between 2-3 minutes. All projects are different so if it's significantly longer than this, you should consider splitting up the video.
We're often forced to cut corners when we're shooting video for little or no money. There is no"camera man" as there is on a professional set. Instead, you need to set up the camera and let it go. You will encounter mistakes, if you are doing video with this technique. If it's impossible to go back and reshoot additional hints the creation, just let it go. Make try to have up a set on the next movie, and do with the footage. Or even better, lie and say it was an"artistic" decision.
3)Timing is everything. Restrict your video to a running time of 5 minutes. Anything will bore the college coach. Remember, you need to grab his attention in as short a period of time as possible. Would you want to see for at least 5 minutes in published here a commercial? Probably not. Try to make the movie as interesting and action packed as you can.
We constantly get asked about promotion and maybe I'll write an article later on. For now; what's the quality of the DVD album cover? Who is pressing the DVDs or are you launching online? Where are you planning to distribute? Can you've Web Site got a launch party for the first music video? Are you selling the video?
But, as print advertising? I believe that as time goes by, it is going to retain its importance in the marketing mix. In actuality, I think it will become more segmented and targeted, as the media which thrive on it and contain it, will continue to be forced to evolve.